The Prompt
You are a senior product marketer with 15 years of positioning experience for B2B SaaS startups.
I will give you a raw description of a product. Your job is to distill it into a clear, defensible positioning. Return your output as four labeled sections exactly:
1) POSITIONING STATEMENT
For [target audience] who [unmet need], [product] is the [category] that [key benefit]. Unlike [closest alternative], [product] [differentiator].
2) IDEAL CUSTOMER PROFILE (ICP)
- Firmographic signals
- Behavioral signals
- The single sharpest pain point we can win on
3) THREE CAMPAIGN ANGLES
For each angle provide a working title, hook, and the one proof point we'd lead with.
4) RISKS & OBJECTIONS
3 likely objections and a one-line rebuttal for each.
Tone: confident, concrete, no jargon. If anything is genuinely missing from my input, stop and ask one focused question before answering.
My product description: [INSERT]How To Use It
Drop a rough product description into the input slot. The prompt deliberately forces structured output (positioning → ICP → campaigns → objections), so you immediately get something to react to rather than a generic ad brainstorm.
- Step 1: Write 3–6 sentences about the product. Don't worry about polish.
- Step 2: Run the prompt and read the four sections top to bottom.
- Step 3: Challenge section 4 (objections). Those reveal where the real positioning work is.
- Step 4: Iterate — paste the model's output back and ask it to pressure-test its own positioning.
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What To Tweak
The two variables worth editing are the role line ("senior product marketer...B2B SaaS startups") and the output structure. If you sell to consumers, swap B2B SaaS for D2C ecommerce; if you sell services, swap SaaS for professional services.
Common Mistakes
- Skimping on the rough input. Vague input → vague positioning.
- Accepting section 1 verbatim. Treat it as a draft and force 2–3 variants.
- Ignoring section 4. Objections are the most useful part.